The 28-year-old Upasana Makati, graduated with a BMM from Jai Hind College, Mumbai, Upasana pursued a course in Canada and later moved back to her nest in Mumbai to take up a job in a leading public relations agency. She had a dream of starting her own venture, counting the number of magazines, she could easily list out about 50 names to the maximum. When looked for visually imparied it was difficult to find one. She took this as an vision and started working on it.
She did lot of research on visually blind people, various technicalities, software etc.,and started the venture White Print. White Print is a venture that aims at bringing mainstream topics of lifestyle, entertainment and politics to the finger tips of the visually impaired. The magazine also seeks editorial contributions from the community to share their voices, opinions and stories. The magazine covers topics such as food, politics, music and gadget reviews. Along with that the team published sucess stories which keeps them inspiring.
The journey was not as simple as it looks, it had lot of ups and down staring from magazine title, supply, ads placement etc.,Upasana’s biggest challenge though is generating ad revenue. White Print is text heavy and doesn’t have pictures. Even the ads are in a text format. In her constant effort to approach companies for ads, hope is what Upasana swears by. Raymond was the first to place an ad with the young enterpreneur. The journey started from 20 copies a month to 300 copies a month.
She was listed by Forbes India’s 30 Under 30 project. She describes success is the love and affection which they get from the reader. Its all about the work which we try to put in.