Starting Up something innovative is really challenging for the young mind. Many question arises such as how to market my product? how to build the brand? how to reach various audience of our category?
Well it's in the planning! Make sure that you’ve got your marketing strategy in line by applying the product launch framework.
There are some ideas which will help you out in craeting your own brand.
Digital PR activities form the bread and butter of PR today. To really stand out, it needs a few toppings. PR initiatives to crucially drive events, or research driven, high profile awareness campaigns with big media and high impact events can be developed once your brand and product/service are established. This way you’re most likely to get the response and recognition necessary. This is rifle shot to high readership, relevant media, to critical conferences and later radio and TV. Aimed squarely to target ‘big impact’ events. This kind of PR will be the toppings but not the entire cake.
Crowdsourced campaigns have become another key arrow in the Social marketing quiver. Large brands and SME’s are tapping into the power of the Crowd for contest based campaign ideas as well as viral content development and marketing. Crowdsourcing can also be used for cost effective business development, market research, opinion gathering, customer service support and more.
In this world of intangibles and endless competition, branding is everything. Your name, logo and URL need to stand out from the crowd and really ‘mean something’. You should always maintain quality in the product and hence develop a quality quick programs for developing the best-fit brand name, iconography and/or logo – and start with URLs that are available. Get creative. Don’t put it off. You’ll only regret it later. Strap lines need to be created as well where necessary. If you have right name and URLs then give it the appropriate and right look and feel – create an arresting logo that lures employees, customers and partners from day one.
Stay tuned for more updates on marketing ideas.