Four years ago, when Vinoth Chandar started to look up good content for his young daughter on YouTube, he found the space seriously lacking.
Since he was already working in the content creation space, he created a short video with the nursery rhyme Chubby Cheeks’. His daughter loved it and so, he uploaded it on YouTube just on a whim.
Within two weeks, the video had crossed 30,000 views.
He added a Twinkle Twinkle Little Star’ video and suddenly had 5,000 subscribers with just two videos. That’s when he realized the serious demand for YouTube content for pre-schoolers that is entertaining, educational and engaging.
His daughter, Harshita, was called ChuChu at home, and thus, ChuChu TV was born.
ChuChuTV YouTube channel for kids -- which offers educational videos and original nursery rhymes refreshed with an affirmative message -- received the highly coveted 'Diamond Play Button' recognition from YouTube this year for surpassing 10 million subscribers with only 154 videos in four years.
Watched across 100 countries worldwide, and with 29 million subscribers with 19 billion video views, ChuChuTV ranks one in Asia Pacific region, and number two, in terms of subscribers, across the globe.
The channel was the fastest growing YouTube channel in the world in the category of edutainment and pre-school education space and is currently the fourth largest YouTuber in India with its online audience larger than that of All India Bakchod (AIB), Viral Fever Videos or Comedy Nights, Colors TV, and Star Plus.